What does the soul of cannabis look like?
That’s the question posed by the World Cannabis Photo Cup (WCPC), a brand-new international competition spotlighting the most captivating cannabis photography from around the globe. It’s art. It’s activism. It’s a love letter to the plant in pixels.

Running from March 28 to September 15, 2025, this debut edition gathers entries from over 15 countries, with winners showcased at leading cannabis expos and cultural events worldwide.
This isn’t just a contest for pretty flower shots. The WCPC frames photography as cultural memory, a bridge between generations of growers, users, rebels and healers. From macro detail to documentary grit, the images tell a story of a plant that refuses to be boxed in.
Winning and finalist photos will be exhibited at major events, from Berlin to Argentina.
The 2025 panel brings together artists, cultivators and cultural powerhouses, all judging on creativity, technique and impact. Among them:
Selected works will become part of the WCPC Traveling Art Gallery, touring international expos and cultural hubs in 2025 and 2026. Winners will receive cash prizes, coverage in High Times and other outlets, and most importantly, a permanent spot in the global visual archive of cannabis culture.

The WCPC is directed by Mariano Adrián Escobar, a photographer and cultural producer from Tierra del Fuego, Argentina. His vision? Build a platform that bridges art, community and cannabis consciousness, and do it on a global scale.
You’ve got until September 15, 2025 to submit your work. Whether you’re a seasoned pro or just captured a perfect moment between bong hits and golden hour, this is your invitation.
It’s time to show the world what cannabis looks like — through your lens.
All images featured in this article are part of the contest and, as such, will remain anonymous to ensure fair judging. Names will be revealed after the judging process is complete. The creators granted permission for their use.
The post All About The World Cannabis Photo Cup (And How To Participate) first appeared on High Times.